Last updated: July 7, 2026
1. Introduction
This Cookie Policy explains how Testbytes (“we”, “us” or “our”) uses cookies and similar technologies when you visit www.testbytes.net. It explains what these technologies are, why we use them, and the choices you have to control them. Please read it alongside our Privacy Policy, which sets out how we handle your personal data.
2. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work, or work more efficiently, as well as to provide reporting information and remember your preferences.
Cookies set by the site owner (in this case, Testbytes) are called “first-party cookies”. Cookies set by parties other than the site owner are called “third-party cookies”. Third-party cookies enable features or functionality provided by a third party — such as analytics, advertising, and interactive content — to be delivered on or through the website.
3. Why We Use Cookies
We use first- and third-party cookies for several reasons:
- To make our website operate as you would expect.
- To remember your settings and preferences during and between visits.
- To understand how visitors use our site so we can improve it.
- To make our marketing more relevant to you and your interests.
4. Types of Cookies We Use
Strictly Necessary Cookies
Always ActiveThese cookies are essential for the website to function and cannot be switched off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms. They also remember your interface preferences (e.g. language) so you don't have to reset them on every visit. You can set your browser to block these cookies, but some parts of the site may then not work.
Analytics & Performance Cookies
OptionalThese cookies let us count visits and traffic sources so we can measure and improve the performance of our site. Through integrations such as Google Analytics, they help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and anonymous.
Marketing & Targeting Cookies
OptionalThese cookies may be set through our site by our advertising partners. They are used to build a profile of your interests and show you relevant adverts on other sites, as well as to cap ad frequency and power social sharing widgets. They do not store directly personal information but are based on uniquely identifying your browser and device.
Simplified Form Cookies
OptionalThese cookies store basic information (such as your name or email) locally on your device so we can securely pre-fill forms — reducing friction and saving you time during enquiries or sign-ups. You stay in control and can clear them at any time from your browser.
5. How We Utilize Cookies
Once you give your consent, here is how we put each category of cookies to work across our site and marketing:
1. Deploy Tracking Pixels & Tag Management
To make analytics and advertising cookies function, we install tracking codes on our website’s backend.
- Tag Manager: We use tools like Google Tag Manager to deploy and maintain our tracking pixels, ensuring events fire accurately across our marketing funnel.
- Advertising Pixels: We add platform pixels (such as the Meta Pixel) so cookies can track the exact actions you take after clicking an ad — for example viewing a service, submitting an enquiry, or completing a request.
2. Activate Analytics & Performance Monitoring
To use performance cookies, we connect our website to an analytics platform such as Google Analytics.
- Traffic & behavior: We count total visits, track where traffic comes from, and observe how visitors move around the site.
- UX improvement: We use this aggregated data to identify our most and least popular pages so we can continuously measure and improve the site’s layout and performance.
3. Configure Personalization & Session Management
To make good on functional cookies, we configure our content management system and login portal to remember your state.
- Persistent logins: Authentication cookies keep you signed in for extended periods unless you manually log out, so you don’t re-enter your credentials on every visit.
- Saved preferences: The site reads functional cookies to automatically load your preferred language, region, or customized interface features.
4. Launch Ad Retargeting Campaigns
With targeting cookies active, we can optimize our paid advertising spend.
- Audience profiles: Our advertising partners use these cookies to uniquely identify browsers and build profiles of user interests.
- Relevant ads: We use those profiles to run retargeting campaigns that show relevant advertisements to past visitors on other websites and social platforms.
- Frequency control: These capabilities also prevent the same ad from repeatedly reappearing to the same user, for a better experience.
5. Integrate Social Media Sharing Tools
We add social media widgets to our site. Social media cookies let you easily share our content with your networks. These cookies may also track users across other sites to build interest profiles that influence the content shown elsewhere.
6. Prepare a First-Party Data Strategy
Because third-party cookies are being phased out globally, long-term success depends on first-party data — information you share with us directly, such as your email or phone number.
- Unified data: Our forms and login portals are connected to a customer data platform (CDP) or CRM so we can continue personalizing your experience in a privacy-compliant way, even as tracking technologies evolve.
6. How to Manage Your Cookies
You can change your cookie preferences on this site at any time using our preference center:
Cookie Settings
You can also control and delete cookies through your browser settings. Most browsers let you refuse or accept cookies, delete existing cookies, and be notified when a new cookie is set. The steps vary by browser — see the help pages for Chrome, Firefox, Safari, and Edge.
Please note that if you block or delete cookies, some parts of the website may no longer work as intended.
7. Third-Party Cookies
In some cases we use cookies provided by trusted third parties. The following third-party services may set cookies through our site, for example to help us understand traffic and to serve relevant advertising: Google Analytics, Google Tag Manager, and social media and advertising platforms. Any data collected by these providers is governed by their own privacy and cookie policies.
8. Changes to This Policy
We may update this Cookie Policy from time to time to reflect changes to the cookies we use or for operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed. The date at the top of this page shows when it was last updated.
9. Contact Us
If you have any questions about our use of cookies or this policy, please get in touch:
